It started with a rescue dog named MIMI and a revelation that changed everything. Our founder Anushka, walking through a fast-fashion store, realized that the same society that loved pets was simultaneously supporting industries that harmed animals.

THE KIND CO. emerged from this contradiction. We saw an opportunity to create fashion that doesn't just look good—it does good. Every design choice, every material selection, every partnership reflects our commitment to animal welfare and environmental protection.

Today, we're more than a clothing brand. We're a movement of conscious consumers, activists, and everyday heroes who believe that kindness is always in style.